A new brand environment and website for a digital-edge agency
Project description
Dakitec’
Brand development and website
Services:
Branding workshop
Communication strategy
Corporate design
Editing and copy
Web design
Front-end programming
In collaboration with Yanik Hauschild, Jan Mendzigall and awwwesome
Website: dakitec.de
Young. Agile. Cheerful.
Dakitec’ is a 100% remote digital agency that develops individual software and customized web applications. Because Dakitec’ needs a strong team to do so, we created a new brand environment that appeals not only to potential clients, but also to the top coding talent. Et voilà: The new brand identity combines pixel-retro charm with a strong dose of progressive employer attitude. Or as we put it on behalf of the guys at Dakitec: „Bye-bye boss mentality, hello true collaboration.“
100% digital structures – including the design
As a 100% remote agency, Dakitec’ is fully committed to digital communication and processes. The new design system reflects this approach on all levels – from subtle graphic references to the all-too-familiar messenger services to the choice of corporate font. The new logo hits the sweet spot between graphic clarity on the one hand and moderate disruption on the other.
Pixel madness meets a balanced color palette for coding
Characteristic of the new brand identity is the expressive pixel-based icon set, which is not only a lot of fun, but can also be used flexibly on all applications. A balanced color palette derived from common code editors brings additional dynamism to the visual system. The final touches aimed at lending digital street credibility involve geeky texts and headlines.
A new website to communicate the joy of software development
Straightforward, professional and to the point: This is how Dakitec’s new website communicates its comprehensive range of services while setting off a firework of playful animations and lovely details. The result: You really want to work with these guys – be it as a potential employee or as a client.
