Brand Refresh and Website for Europe’s Leading Digital Research Infrastructure in Neuroscience
Project description
EBRAINS
Brand Refresh and Website
Services:
Communication Strategy
Information Architecture
Design System
Web Design
Frontend Development
Backend Development
In collaboration with awwwesome and Marc Kloubert
Event-Fotografie: Pierre-Yves Jortay
Website:
www.ebrains.eu
Making Neuroscience Accessible
How does the brain work – and how can we use this knowledge to advance health, science, and technology? As a central research infrastructure of the European Union, EBRAINS connects cutting-edge brain data, simulation technologies, and neuromorphic systems to digital representations of the human brain – making these resources accessible to researchers worldwide. Our task was to modernize the EBRAINS brand and translate it into a website that is both highly complex in content and structure, yet easy to navigate.
Evolution, Not Revolution
The pan-European EBRAINS project has been active since 2019, is supported by substantial EU research funding, and therefore holds significant public and scientific relevance. A radical redesign was never under consideration – instead, our approach was to carefully modernize and consistently evolve the existing brand identity. We refined the logo and color palette with precision, while fundamentally redefining typography, layout, and design and interaction elements to make the platform more accessible, contemporary, and user-friendly.
Complex Content, Clearly Structured
The goal of the new website was to make the platform’s full content easily navigable via a central, comprehensive menu structure. A flat information architecture ensures that users can quickly find their way and reach relevant content in just a few clicks. The site’s structure is tailored to the needs of different target groups and is complemented by optimized URL structures and a functional breadcrumb navigation.
Concise Design System, Engaging Visuals
The visual concept is clean yet inviting. Texts, imagery, and minimalist infographics work together harmoniously to make complex content easily understandable. Readable, functional typography meets generous white space to establish clear hierarchies and structure the content. Custom design details and subtle micro-animations complete the overall experience, making scientific excellence visually tangible.
