Complex insights into the life of the legendary Porsche graphic artist Erich Strenger
Project description
Edition Porsche Museum
Book Design
Services:
Art Direction
Copywriting
Book Design
Publisher:
Delius Klasing
Author:
Mats Kubiak
How did Porsche develop its brand identity?
The book, published by Delius Klasing Verlag, explores this topic by highlighting Erich Strenger’s graphic design influence on the brand. It characterizes the timeless design elements used in Porsche’s branding during the 50s, 60s and 70s by taking a deep dive through early advertisements, brochures, racing maps, and Porsche’s in-house magazine “Christophorous”. The book focuses on Strenger’s work through the lens of his life story, establishing a compelling narrative about the intertwined nature of his life and work.
Commercial graphic art through changing times
Strenger’s work contributed to the definition of Porsche’s core values - sportiness, efficiency, and modernity, as well as the unconditional recognition of the company’s products. By incorporating Strenger’s original collages, the book design brings readers closer to his design processes, reinforcing readers’ impression of Strengers influence on the brand. It is an easy to access, but complex overview of the development of Porsche’s brand world.
