Rebranding and website for a leading national environmental planning and consulting company
Project description
F&S
Branding and website
Services:
Brand workshop
Communication strategy
Design system
Storytelling and text
Icon set and infographics
Web design
In collaboration with Thanh-Thao Tran, Marie Volmar, Gabriel Richter, Patrick Mariathasan and awwwesome
Website:
froelich-sporbeck.de
Serving the cause, but for the sake of the environment
Froelich & Sporbeck is an environmental planning and consulting company that has been supporting complex infrastructure projects throughout Germany for over 45 years. The company acts as a reliable project partner in the area of conflict between people, nature, business and law. In the course of a generational change at the beginning of 2023, it became clear that the existing brand image no longer reflected the company's ambitions and self-image. The aim of our assignment was to develop a new brand identity that would make the change visible both internally and externally and formulate a strong mission statement for the future.
Charismatic, forward-looking brand world
In its project work, F&S strives to harmonise the interests of all those involved in the planning process. Similarly, in developing the new design system, we deliberately worked with contrasting visual poles and brought them together into a harmonious whole. The result is a multi-layered brand identity that credibly combines high-end consulting with the company's environmental and sustainability standards.
Striking typography meets energetic colors
The new design system is based on the distinctive features of the old brand identity, but develops them further in a consistent manner. Instead of the bulky word mark “Froelich & Sporbeck,” we have introduced the concise abbreviation “F&S,” which has long been established in everyday practice, as a balanced typographic symbol. Green remains the brand's signature color, but is complemented by an energetic bright green. A standalone icon set and easy-to-use layout elements and graphics round off the overall look.
New website combines expertise with employer appeal
F&S's new website provides exciting insights into the diversity and complexity of the infrastructure projects it manages and positions F&S as a progressive, attractive employer. Concise messaging and storytelling, authentic imagery, and carefully placed animations and subtle design details create a compelling digital presence that stands out from the competition.
