Event campaign communication for a competition sponsored by SPIEGEL WISSEN and BAUHAUS
The Social Design Award is organized annually by SPIEGEL WISSEN and SPIEGEL ONLINE in cooperation with German hardware chain BAUHAUS. The 2018 theme of the award was: “good ideas for a lively neighborhood”. Our task was to make people want to know more about the competition and the 2018 theme by designing a special section in the SPIEGEL WISSEN magazine, in addition to posters and advertisements disseminated in all BAUHAUS locations.
How living next to each other becomes living together
The campaign’s key visual lives in the humorous portrayal of exemplary scenes of a good neighborhood – condensed into a lively apartment building. The bold illustration concept runs throughout all elements of this competition’s communication – from the design of the special magazine section, to the posters and advertisements. The screaming yellow color world forms a deliberate contrast to the red letters of the SPIEGEL and BAUHAUS logos in order to draw as much attention to the design as possible.