Communication Design

Das g31 Team bespricht einen Designentwurf

Visual concepts that touch both hearts and minds

Campaign, Brand Spaces, Print

Exposé

We develop consistent design solutions based on the content at hand – communicating simple, inner truths in a pure, bold and meaningful way. Our idea-driven approach results in campaigns, brand spaces and print products that visualize fresh perspectives and convey values.

Campaign

  • Strategy und ideation
  • Design development
  • Art direction
  • Copywriting
  • Crossmedia applications

Brand Spaces

  • Trade fair booths
  • Orientation systems
  • Environmental branding
  • Digital applications
  • Exhibition design

Print

  • Corporate media
  • Book- & editorial design
  • Copywriting & editing
  • Packaging design
  • OOH advertising

Process

Death to one-size-fits-all – tailor-made processes for each project

Customized processes based on our clients’ individual needs ensure that we deliver exceptional results. Blending efficiency and flexibility we adapt to the evolving requirements of each project – ranging from time tested classical approaches to innovative agile development methods.

Communication strategy

A sound communication strategy serves as a guardrail for the creative process. First, we get to the heart of the most important cornerstones of every project: context and environment, customer needs and expectations, and communicative objectives. We only begin to develop idea-driven design concepts once we establish the essence of the design solutions we want to create.

Design development

We translate concepts and strategies into intelligent and emotionally appealing solutions, with a high degree of creative power throughout the design process. This is where both technical and handcrafted precision meets empathy and creative intuition. We think, develop, and design across all media to make our work stand out.  

Art direction

Convincing communication is based on a foundation of good ideas - but it is artisanship that brings them to life. This mindset is why we work closely with professional architects, illustrators, photographers and motion designers to develop the best possible solutions in any context.

Copywriting & editing

Text-based messaging must be targeted, clear, and concise to communicate effectively. We get to the heart of our clients’ concerns, streamline and simplify complex concepts, and turn the intangible into the tangible – through solid editorial concepts, engaging brand-based storytelling, and compelling copywriting.

Implementation & production

Good planning, clear processes, and confident project management are essential steps in the implementation of great ideas at the highest possible level. We manage, consult, and advise the realization of multimedia campaigns, events and exhibition stands, as well as sophisticated print productions –from the initial concept to the finished product.

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