Exposé
Relevance can only come through resonance. For your company, your product, or your organization, this means: It’s not enough for your business to be good. You have to present it in a way that really speaks to people. This requires powerful ideas and concepts that translate data and facts into memorable narratives.
Concept
- Campaign strategy
- Research & moods
- Creative vision
- Editing & text
- Visual concept
Narrative
- B2C / B2B campaigns
- Corporate illustrations
- Key visuals
- Digital storytelling
- Information design
Media
- Cross-media applications
- Book & editorial design
- Events and fairs
- Brand spaces and wayfinding system
- Brand and image films
Volunteer campaign
We developed a volunteer campaign for the »Caritas Association« and »Diakonie Düsseldorf« that asks people questions instead of providing ready-made answers – going beyond clichés and oversimplifications.
A recruiting campaign that really speaks the language of the target group
For the telephony service provider »sipgate«, we designed a cross-media recruiting campaign that strikes a chord with software developers – with geeky peer-to-peer headlines and a whimsical world of pixels, gaming references and memes.
Digital storytelling for the Düsseldorfer Schauspielhaus
Together with the »Düsseldorfer Schauspielhaus«, we conceived, designed and implemented their first digital playbill. Under the motto »miterleben, mitmachen und mitreden« (»Join the experience – join the conversation – join the team«), the multimedia and interactive campaign website presents the entire theatrical season at a glance.
Event communication for Germany’s most modern newsroom
We took over the complete event branding for the opening ceremony of the new »T-Online« Newsroom under the patronage of the Mayor of Berlin, Michael Müller.
Projects
Storytelling & Campaign
Process
Death to one-size-fits-all – tailor-made processes for each project
Customized processes based on our clients’ individual needs ensure that we deliver exceptional results. Blending efficiency and flexibility we adapt to the evolving requirements of each project – ranging from time tested classical approaches to innovative agile development methods.
Kick-off workshop
In our workshops, we support you and your team in becoming aware of your company’s communicative strengths, weaknesses and potentials, and work together to outline possible formats and narratives for your project. The result is a detailed roadmap that serves as a springboard for strategy and design development.
Communication strategy
A sound communication strategy serves as a guardrail for the creative process. First, we get to the heart of the most important cornerstones of every project: context and environment, customer needs and expectations, and communicative objectives. We only begin to develop idea-driven design concepts once we establish the essence of the design solutions we want to create.
Design development
We translate concepts and strategies into intelligent and emotionally appealing solutions, with a high degree of creative power throughout the design process. This is where both technical and handcrafted precision meets empathy and creative intuition. We think, develop, and design across all media to make our work stand out.
Art direction
Convincing communication is based on a foundation of good ideas - but it is artisanship that brings them to life. This mindset is why we work closely with professional architects, illustrators, photographers and motion designers to develop the best possible solutions in any context.
Copywriting & editing
Text-based messaging must be targeted, clear, and concise to communicate effectively. We get to the heart of our clients’ concerns, streamline and simplify complex concepts, and turn the intangible into the tangible – through solid editorial concepts, engaging brand-based storytelling, and compelling copywriting.
Implementation & production
Good planning, clear processes, and confident project management are essential steps in the implementation of great ideas at the highest possible level. We manage, consult, and advise the realization of multimedia campaigns, events and exhibition stands, as well as sophisticated print productions –from the initial concept to the finished product.
