Brand development is a multimedia undertaking where strategy, design and technology fuse together to create a cohesive identity. To succeed in the digital space, it is critical to have a clear focus on the most important part of the equation: the users. We develop interfaces, web applications and digital style guides that focus on people and how they connect with brands in a meaningful way.
- Digital strategy
- Information architecture
- Digitales storytelling
- Copywriting & editing
- Art direction
- UX/UI design
- Digital styleguide
- User testing
- Frontend programming
- Backend programming
- Website optimizing
- Website administration
Playful illustrations help to express the joy of giving sound legal advice
A law firm’s website should inform clients, offer guidance, and convey prestige - but who said it can’t be fun too? Cheerfully animated illustrations help users intuitively navigate the »Carlswerk« law firm’s website and help to establish and reinforce the dynamic image of the brand.
A universally accessible website benefits everyone
In user-testing workshops we validated and optimized the user-friendliness of the non-profit »In der Gemeinde leben e.V« website with a strong focus on digital inclusion and accessibility.
Holistic brand and website development
For »ELEMENTS« Media Storage, we developed every aspect of their new digital brand appearance, including the concept, information architecture, web design, infographics, copywriting and photography, in addition to key technical aspects such as website programming. This all-encompassing approach ensures a cohesive and optimally coordinated outcome for every step of the process.
Web & Digital
Death to one-size-fits-all – tailor-made processes for each project
Customized processes based on our clients’ individual needs ensure that we deliver exceptional results. Blending efficiency and flexibility we adapt to the evolving requirements of each project – ranging from time tested classical approaches to innovative agile development methods.
A sound digital strategy serves as a guardrail for the entire brand development process. We believe that identifying the context, environment, communication objectives, as well as the needs and expectations of users, is the cornerstone of effective digital communication. Before beginning the active design process we seek to capture the essence of each of these aspects.
We design websites using a wireframe model to ensure intuitive user experiences and organized content structures. This model structures information and the correlations between content in a way that ensures the highest level of accessibility and easy to use and meaningful connections.
We design websites to the highest aesthetic and technical standards. In doing so, we design »responsively« so that content is presented in a uniform and accessible way on all end devices. Users can find information quickly and easily while being guided strategically through the website to ensure an extraordinary user experience.
Copywriting & editing
To communicate effectively, text-based messaging must be targeted, clear, and concise. We get to the heart of our clients’ concerns, streamline and simplify complex concepts, and turn the intangible into the tangible – through sound editorial concepts, brand-based storytelling, and compelling copywriting.
Development & content management
Testing & optimization
The focus of all of our digital projects are the users. To make sure they have the best experience with our products as possible, we build project prototypes at various stages of development, test our digital solutions with real users and use their feedback to improve our design. This iterative design process ensures that our web applications are not only useful, but are also fun to use.
Digital style guide
A digital style guide is the central reference point for successful digital brand communication. It ensures that users experience a consistent user experience across all digital media platforms and that new projects can be designed and implemented quickly and effectively for both internal and external audiences.