x Asche und Wurst

Campaign

A fan campaign highlighting the genuine love of the game seen in local football clubs

Project description

Asche und Wurst
Campaign

Services:
Corporate Website
Art Direction
Posters
Merchandise
Videos
Branding
Name Finding

Photos:
Kurt Heuvens

Asche und Wurst Flagge

Local football leagues have as much in common with the Bundesliga as paper airplanes have with fighter jets

However, the most noticeable difference between the two leagues is the lack of interest in supporting local leagues. Year after year, there are less players, less coaches, less volunteers – and most notably – less spectators supporting their local clubs. The Asche & Wurst campaign was designed to counteract this trend – becoming the world’s first local league football fan-club.

Asche und Wurst Plakat
Asche und Wurst Plakat
Asche und Wurst Plakate

Amateur charm

This campaigns strategy is simple: to convert the perceived weaknesses of amateur league football into strengths – through the use of images and text.

Asche und Wurst Plakat
Asche und Wurst Plakat
Asche und Wurst Plakat
Asche und Wurst Plakat
Asche und Wurst Plakat
Asche und Wurst Plakat
Asche und Wurst Plakat
Asche und Wurst Plakat
Asche und Wurst Plakat

Dress to the nines – on the side-lines

No problem with the Asche & Wurst merchandise collection.

Asche und Wurst Weste
Asche und Wurst Bierdeckel
Asche und Wurst Schals
Asche und Wurst T-Shirt
Asche und Wurst Kartenspiel

The secret heroes of the campaign

Heroes and zeroes – the classic trading card combo. Except now with local league stars instead of millionaire hot-shots.

Asche und Wurst Kartenspiel

A digital monument to amateur league football

Full documentation of the campaign can be found on the Asche & Wurst website landing page.

asche_und_wurst_23
Asche und Wurst Responsive Webdesign

Next project:

An eye catching campaign that asks questions instead of delivering ready-made answers

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Campaign, Digital

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