ELEMENTS Briefbogen Hochformat
ELEMENTS Briefbogen


Branding & Website

Branding, Trade Show Stand and Website for an innovative IT storage solutions provider

Project description

Elements Media Storage
Branding, Trade Show Stand and Website

Kick-Off Branding Workshop
Communication Strategy
Corporate Design
Motion Design
Trade Show Stand Design
FrontEnd Development
BackEnd Development


In collaboartion with Patrick MariathasanKevin Runck and awwwesome


Human Centered Media Storage

ELEMENTS develops and distributes storage solutions for the media and entertainment industry. Instead of highlighting the various IT aspects of their brand, the company, headquartered in Düsseldorf, London, and Los Angeles, focuses on the everyday life and needs of users. Our task was to translate this philosophy into a visual identity that translates the industry’s technical focus into an emotional design language.

ELEMENTS Maschinenraum
ELEMENTS Visitenkarten schräg
ELEMENTS Visitenkarten

Succinct Logo System

By stacking individual graphic elements, we created an iconic image-mark that resembles server racks and media storage. The pixel based aesthetic also points to ELEMENTS’s origins – the IT industry. The word-mark is based on a modular stencil font also subtly references the brand name.

ELEMENTS Detail Geschäftspapier
ELEMENTS Geschäftspapier

Differentiation through Product Logos

Since ELEMENT’s products are visually similar, it is important to establish unique graphics to differentiate between different products. All product logos are based on a simple grid that concisely points to the functionality of each product.

ELEMENTS Productsheet und Blende
ELEMENTS Productsheet Außen
ELEMENTS Productsheet Innen
ELEMENTS Klebeband
ELEMENTS Produktanzeige
ELEMENTS Produktanzeige

The ELEMENTS stand at the world’s largest media and entertainment trade show

The international media and entertainment industry meets once a year at the IBC in Amsterdam. On behalf of ELEMENTS, g31 developed a 60m² trade show stand concept showcasing its innovative product portfolio in the framework of the new brand world. The spatial design of the trade show stand addresses the needs of the users, rather than merely highlighting the technical aspects of the products.

ELEMENTS Messestand Übersicht
ELEMENTS Energy Drink Dosen
ELEMENTS Messestand Ansicht
ELEMENTS Messestand Logo
ELEMENTS Messestand Theke

Product world insights through the use of infographics

Wall graphics help illustrate ELEMENT’s product portfolio and brand philosophy in a straightforward and creative fashion.

ELEMENTS Messestand Detail
ELEMENTS Messestand Details
ELEMENTS Messestand Details
ELEMENTS Messestand Übersicht

Digital platform of the ELEMENTS Brand World

The new ELEMENTS website conveys complex content, and technically sophisticated products in a striking and accessible way. The foundation of our holistic development process is the in house coordination of the website concept, information architecture and programming with the webdesign, infographics, copywriting, and photography.

ELEMENTS Website Mobile Produkte
ELEMENTS Website Startseite Ablauf

Innovative Technology meets Emotional Design

The combination of sophisticated, responsive web design with inspiring copywriting and an aesthetic image language set a new standard for digital brand communication in an industry dominated by technical features. Instead of focusing solely on the IT aspects of technical products, we target the needs of their users without neglecting to highlight product-specific subtleties.

ELEMENTS Website Desktop Ansichten

Targeted identification of different customer groups

ELEMENTS operates in the highly innovative and multi-faceted media and entertainment industry. Therefore, it is essential to appeal to the interests and demands of a wide range of user types through a variety of specialized sub-pages that focus on their specific needs.

ELEMENTS Website Tablet Ansichten
ELEMENTS Website Tablet Ansicht

Integrated features with real added value

Various website features have been developed in close consultation with the client that tangibly add value to the user experience. These features include an intelligent product filter, a comprehensive glossary function for explaining technical terms, as well as an interactive reseller map.

Next project:

Development of an agile brand design system for a market leader in German internet telecommunications


Branding, Illustrations

View project