Brand architecture, design system, and website redesign for a leading expert in fire protection services
Hagen Ingenieure für Brandschutz
Branding and Website
Kick-Off Branding Workshop
Image realignment under a modern umbrella brand name
For more than 20 years, Hagen Fire Protection has developed object specific fire protection solutions for building projects both large and small, domestically and internationally. Most recently, they have provided services for the German federal parliament building in Berlin. For years, they have worked closely with the company “Upmeyer and Partner”, which tested fire protection concepts to ensure safety and quality design solutions. In early 2019, these two companies merged and now operate under a single umbrella brand - Hagen Fire Protection. Our task was to work within the new brand architecture and externally communicate their new comprehensive visual design system.
Intelligent logo system visualizes the new brand architecture
The heart of the design system is the symbol for Hagen Fire Protection (in German: Hagen Brandschutz »HB«), which can also be seen with slight color modifications when used in the logos for the company’s two sub-brands: Hagen Engineers for Fire Protection (in German: Hagen Ingenieure für Brandschutz »HIB«), and Hagen Test Engineers for Fire Protection (in German: Hagen Prüfingenieure für Brandschutz »HPB«). In collaboration with font designer Gabriel Richter, we developed a strong, robust symbol that represents the combined expertise of the various corporate brands, while reinforcing overall brand consistency and clarity. A vivid color system and a clear, straightforward typography complete the visual appearance for the umbrella brand name.
Corporate website as a strong reference for both clients and applicants alike
In addition to modernizing the overall brand appearance to represent the company to potential clients, a well-designed website can target potential job applicants and future employees. Therefore, the new website positions Hagen Fire Protection as an attractive employer on top of being an industry leader in fire safety. In addition to gaining exciting insights into former projects and services provided, website visitors get valuable impressions about the overall working culture of the company. To top it off, we included an array of custom-made icons to visualize the services Hagen Fire Protection offers in a simple and aesthetically appealing manner.