BKR Signage Portrait
BKR Signage


Branding & Website

Rebranding and website for a partner-led, international M&A boutique

Project description

BKR Transaction Partners 
Brand development and website

Branding workshop 
Communication strategy 
Corporate design 
Art direction 
Web design 
Frontend programming 
Backend programming 

In collaboration with Stephanie Butzen, Marc Kloubert and awwwesome

Website: bkrma.com

BKR Logo auf Foto

Personality counts. Everything else is craftsmanship. 

BKR supports and counsels its clients as empathic specialists and reliable sparring partners in the acquisition and sale of companies. The experienced team at BKR always puts people first; companies are of secondary importance. Their entire consulting processes centers around this philosophy. We were asked to translate this approach into a new brand environment with rough edges and a high-profile corporate website. Loosely based on the BKR credo: „Sometimes you have to change something to stay true to yourself.“

BKR Notizbuch
BKR Designsystem
BKR Schaufenster
BKR Fotografie Mann im Schatten
BKR Fotografie Person telefoniert
BKR Grusskarte
BKR Plakate

A brand image characterized by a distinct graphic language 

Starting with a square grid, we developed a graphic toolkit with components derived from the abstract idea of a transaction: the purposeful connection of corporations and people. The distinctiveness of the visual system permeates the entire brand identity – from the prominent logo to the customized icon and number set.

BKR Plakat 1:1
BKR Numbers
BKR Xmas Karte
BKR Fotografie Aktenkoffer
BKR Icons
BKR Signage Toilette

An antithesis between elegant typography and grid aesthetics

Clarity and empathy in communication are integral to BKR’s consulting services. In order to visually reflect these aspects, we introduced two new corporate fonts that combine to make the brand environment warmer and more dynamic. An energetic and variable color palette further helps to find the right tone of address depending on the context.

BKR Brochüre Cover
BKR Visitenkarten
BKR Türhänger
BKR Ipad Infografik
BKR Plakat Unternehmer
BKR Brochüre Innenseiten
BKR Website Iphone
BKR Brandbook

A new website to distinguish the company profile 

BKR’s charismatic web presence transfers the high quality of its consulting services and references into an appropriate visual and verbal framework. Distinctive texts and an authentic imagery in combination with well-dosed animations and intricate designs complete the convincing digital presence of the M&A boutique.

BKR Ipad Startseite
BKR Iphones Website
BKR Social Media Story
BKR Plakat gerahmt
BKR Ordner
BKR Website Devices

Next project:

Strategic brand development for Europe’s first customer excellence manufacturer


Branding, Website, Illustrations

View project