Introducing a sustainable jewelry brand that aims to redefine luxury
Project description
Quite Quiet
Branding
Services:
Corporate Design
Art Direction
Name Finding
Design Consulting
In collaboration with Anna Fitzon
Editorial photography: Lina Zangers
Product photography: Quite Quiet
Online-Shop: quite-quiet.com
![Quite Quiet Ring](/sites/default/files/styles/1520px_width/public/2020-09/quitequiet_intro.jpg?itok=EtH9SuuS)
Synchronous wordplay, attitude and branding
Quite Quiet combines innovative industrial aesthetics with emotional jewelry design. Their philosophy is that real luxury is created when all aspects of a product are applied with the utmost care – from clear design principles, to fair-traded materials and sustainable production. g31’s task was to transfer this philosophy into a brand world that graphically represents Quite Quiet’s minimalist design principles and sustainable practices.
![Quite Quiet Ladenlokal](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_01.jpg?itok=fLOqOrJ8)
![Quite Quiet Visitenkarten](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_02.jpg?itok=b4I4nZpj)
![Quite Quiet Packaging](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_03.jpg?itok=6_7f0BrV)
![Quite Quiet Model](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_04.jpg?itok=X0sZssct)
![Quite Quiet Karten](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_05.jpg?itok=3vlClDHj)
![Quite Quiet Logo](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_06.gif?itok=0AmDxXEf)
![Quite Quiet Logo-Design](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_07.jpg?itok=rrGcFzlW)
A Deliberately Understated Visual Identity
At the core of the brand world is the custom drawn word mark, translating »Quite Quiet« into a calm typographical image. To achieve this aesthetic, we combined the elegant contrast of a serif font with the modern look and feel of a grotesk font, while avoiding the use of superfluous graphic décor.
![Quite Quiet Ladenlokal](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_08.jpg?itok=BY61KkZ2)
![Quite Quiet Ladentür und Schild](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_09.jpg?itok=3e8-5e8C)
![Quite Quiet Bilder](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_10.jpg?itok=82HIWMJl)
![Quite Quiet Schmuck](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_11.jpg?itok=2RsTXzVy)
![Quite Quiet Tragetaschen](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_12.jpg?itok=Vj2zh0hO)
![Quite Quiet Halsschmuck](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_13.jpg?itok=n6tBl8yV)
![Quite Quiet Schmuck](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_14.jpg?itok=8U4UWY2Q)
Fair trade materials, high end design
At Quite Quiet, traditional craftsmanship meets modern industrial manufacturing techniques using sustainable materials. By embracing this complex interaction of principles, a brand world emerges whose progressive, visual ethos is perceptible in every aspect of the brand – whether it’s the individual products, the emotional image language, or the design of the shop.
![Quite Quiet Ring](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_15.jpg?itok=2HCp5niB)
![Quite Quiet Karten](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_16.jpg?itok=eRB-P01e)
![Quite Quiet Model](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_17.jpg?itok=xoCb0a9P)
![Quite Quiet Model](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_18.jpg?itok=VZNWs_iW)
![Quite Quiet Material und Werkzeuge](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_19.jpg?itok=-YXrKndF)
![Quite Quiet Brief](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_20.jpg?itok=fHOb3DwP)
![Quite Quiet Visitenkarten](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_21.jpg?itok=UIG3lsBW)
![Quite Quiet Schachteln](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_22.jpg?itok=MgHmyur1)
![quitequiet_26](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_26.jpg?itok=DIoNgaIZ)
![quitequiet_25](/sites/default/files/styles/1890px_width/public/2020-09/quitequiet_25.jpg?itok=1jBJ4_nH)