x Quite Quiet

Branding

Introducing a sustainable jewelry brand that aims to redefine luxury

Project description

Quite Quiet
Branding

Services:
Corporate Design
Art Direction
Name Finding
Design Consulting

In collaboration with Anna Fitzon

Editorial photography: Lina Zangers
Product photography: Quite Quiet

Online-Shop: quite-quiet.com

Quite Quiet Ring

Synchronous wordplay, attitude and branding

Quite Quiet combines innovative industrial aesthetics with emotional jewelry design. Their philosophy is that real luxury is created when all aspects of a product are applied with the utmost care – from clear design principles, to fair-traded materials and sustainable production. g31’s task was to transfer this philosophy into a brand world that graphically represents Quite Quiet’s minimalist design principles and sustainable practices.

Quite Quiet Ladenlokal
Quite Quiet Visitenkarten
Quite Quiet Packaging
Quite Quiet Model
Quite Quiet Karten
Quite Quiet Logo
Quite Quiet Logo-Design

A Deliberately Understated Visual Identity

At the core of the brand world is the custom drawn word mark, translating »Quite Quiet« into a calm typographical image. To achieve this aesthetic, we combined the elegant contrast of a serif font with the modern look and feel of a grotesk font, while avoiding the use of superfluous graphic décor.

Quite Quiet Ladenlokal
Quite Quiet Ladentür und Schild
Quite Quiet Bilder
Quite Quiet Schmuck
Quite Quiet Tragetaschen
Quite Quiet Halsschmuck
Quite Quiet Schmuck

Fair trade materials, high end design

At Quite Quiet, traditional craftsmanship meets modern industrial manufacturing techniques using sustainable materials. By embracing this complex interaction of principles, a brand world emerges whose progressive, visual ethos is perceptible in every aspect of the brand – whether it’s the individual products, the emotional image language, or the design of the shop.

Quite Quiet Ring
Quite Quiet Karten
Quite Quiet Model
Quite Quiet Model
Quite Quiet Material und Werkzeuge
Quite Quiet Brief
Quite Quiet Visitenkarten
Quite Quiet Schachteln
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