Simple yet striking design system for the music bar in the BILKER BUNKER
Project description
schleuse ZWEI
Branding
Services:
Branding workshop
Communication strategy
Corporate design
In collaboration with Anna Fitzon and Max Spreen
Branding with a musical punch
In the basement of the Bilker Bunker, the music bar "Schleuse Zwei" opens its doors to discerning music fans as an integral part of the location. However, in order to develop an independent profile as a renown address in Düsseldorf, an independent brand identity detached from the bunker is required. With a tight budget but great pleasure in the project, we developed a compact design system that can be easily and concisely applied to all relevant touchpoints.
Schleuse meets Soundwaves
The name „Schleuse Zwei“ is directly linked to the bunker while evoking a world of its own – a world that we explored for the brand presence of the music bar. Abstract, graphic shapes reminiscent of the visualization of sound waves form dynamic key visuals that run through all applications. Elegant typography and an atmospheric color palette and images complete the overall appearance.
