Fresh new branding for a regional apple orchard and farm store
Project description
Raadts
Branding
Services:
Corporate Website
Corporate Design
Packaging Design
Claim Development
Communication Strategy
Copywriting
In collaboration with Anna Fitzon
Website:
edelobst-raadts.de
![Raadts Geschäftsausstattung](/sites/default/files/styles/1520px_width/public/2020-09/raadts_intro_0.jpg?itok=ISUK_5HS)
Holistic Redesign
We developed a modern yet timeless look for this third generation family business. The combination of a concise wordmark with a lively visual system makes you want to enjoy their locally produced natural products.
![Raadts Geschäftsausstattung](/sites/default/files/styles/1890px_width/public/2020-09/raadts_1_0.jpg?itok=7MAeSmE_)
![Raadts LKW](/sites/default/files/styles/1890px_width/public/2020-09/raadts_2_0.jpg?itok=7mBHCcVN)
![Raadts Logoanimation](/sites/default/files/2020-09/raadts_3_0.gif)
A Curvaceous Logo as a Visual Anchor
We translated the aesthetic form of an apple into a concise typographical logo. The apple leaf integrated into the letter »t« creates a visual reference to the physical environment on the orchard.
![Raadts Schild](/sites/default/files/styles/1890px_width/public/2020-09/raadts_4_0.jpg?itok=gOkiP1ES)
![Raadts Hof](/sites/default/files/styles/1890px_width/public/2020-09/raadts_5_0.jpg?itok=tl4P2cn6)
![Raadts Apfelfeld](/sites/default/files/styles/1890px_width/public/2020-09/raadts_6_0.jpg?itok=UqJ3DZq_)
![Raadts Logo Stencil](/sites/default/files/styles/1890px_width/public/2020-09/raadts_7_0.jpg?itok=uWxLNdSR)
Hand Picked and Hand Drawn
In addition to the word mark, we have developed an easy to use visual system based on hand drawn apples. Each apple is drawn in a different style – just as they appear in nature; no two apples are identical.
![Raadts Apfelsaftverpackung](/sites/default/files/styles/1890px_width/public/2020-09/raadts_8_0.jpg?itok=0SqRa4n1)
![Raadts Tragetaschen](/sites/default/files/styles/1890px_width/public/2020-09/raadts_9_0.jpg?itok=Ip5guDS4)
![Raadts Kaufladen](/sites/default/files/styles/1890px_width/public/2020-09/raadts_10_0.jpg?itok=59ZGyxCq)
![Raadts Geschäftsausstattung](/sites/default/files/styles/1890px_width/public/2020-09/raadts_11_0.jpg?itok=fjdtGW_e)
![Raadts Feld](/sites/default/files/styles/1890px_width/public/2020-09/raadts_12_0.jpg?itok=7mVqznFg)
![Raadts Schild](/sites/default/files/styles/1890px_width/public/2020-09/raadts_13_0.jpg?itok=_S1DCC5J)
![Raadts Apfelschnitten](/sites/default/files/styles/1890px_width/public/2020-09/raadts_14_0.jpg?itok=JsndhhJh)
![Raadts Verkäuferinnen](/sites/default/files/styles/1890px_width/public/2020-09/raadts_15_0.jpg?itok=DIQqAMuV)
![Raadts Apfelsaft](/sites/default/files/styles/1890px_width/public/2020-09/raadts_16_0.jpg?itok=FBadCxDy)
![Raadts Äpfel](/sites/default/files/styles/1890px_width/public/2020-09/raadts_17_0.jpg?itok=UBXgmPqM)
Digital View into an Idyllic Apple Orchard
A compact website showcases the apple orchard and farm shop, as well as the philosophy and production of the family business.