A new visual identity for a jewellery designer experimenting with the interface between art and fashion
Tightrope walking between two disciplines
Alessa Joosten’s work occupies the delicate overlap between jewellery design and art. We visualized this metaphorical tightrope walk through a delicate ligature between her initials to create a striking monogram.
Alessa Joosten creates true statement pieces for confident women- recognizable through the use of simple forms combined with fine lines. The use of a bold monogram to contrast the delicate typography and pastel colours, reflects the visual interplay present in her work.