A new visual identity for a jewellery designer experimenting with the interface between art and fashion
Project description
Alessa Joosten
Branding
Services:
Corporate Design
Visual Merchandise
Art Direction
Photography:
Tamara Hansen
Tightrope walking between two disciplines
Alessa Joosten’s work occupies the delicate overlap between jewellery design and art. We visualized this metaphorical tightrope walk through a delicate ligature between her initials to create a striking monogram.
Confidently reserved
Alessa Joosten creates true statement pieces for confident women- recognizable through the use of simple forms combined with fine lines. The use of a bold monogram to contrast the delicate typography and pastel colours, reflects the visual interplay present in her work.
