A new visual identity for a jewellery designer experimenting with the interface between art and fashion
Project description
Alessa Joosten
Branding
Services:
Corporate Design
Visual Merchandise
Art Direction
Photography:
Tamara Hansen
![Alessa Joosten Kartenmotive](/sites/default/files/styles/1520px_width/public/2020-09/alessa_joosten_intro.jpg?itok=hmB8SLW4)
![Alessa Joosten Bildmarke](/sites/default/files/styles/1890px_width/public/2020-09/alessa_joosten_1.jpg?itok=rDrkR5Qc)
Tightrope walking between two disciplines
Alessa Joosten’s work occupies the delicate overlap between jewellery design and art. We visualized this metaphorical tightrope walk through a delicate ligature between her initials to create a striking monogram.
Confidently reserved
Alessa Joosten creates true statement pieces for confident women- recognizable through the use of simple forms combined with fine lines. The use of a bold monogram to contrast the delicate typography and pastel colours, reflects the visual interplay present in her work.
![Alessa Joosten Model mit Halsschmuck](/sites/default/files/styles/1890px_width/public/2020-09/alessa_joosten_2.jpg?itok=NsjL3DAF)
![Alessa Joosten Visitenkarten](/sites/default/files/styles/1890px_width/public/2020-09/alessa_joosten_3.jpg?itok=H8bsJdSr)
![Alessa Joosten Brief](/sites/default/files/styles/1890px_width/public/2020-09/alessa_joosten_4.jpg?itok=hsLp11A5)
![Alessa Joosten Halsband](/sites/default/files/styles/1890px_width/public/2020-09/alessa_joosten_5.jpg?itok=UoPJWnS2)
![Alessa Joosten](/sites/default/files/styles/1890px_width/public/2020-09/alessa_joosten_6.jpg?itok=96fQ9j3O)