Collaborative, agile design processes
When developing a new brand presence and a comprehensive corporate design system for the internet telecommunications provider »sipgate«, we converted the entire creation process into an agile workflow based on Scrum principles.
Science meets design
The fact that scientists often struggle with making their research accessible to a broad audience in a concise and appealing way is not something that has only been known since the latest pandemic. It was therefore all the more exciting for us to be able to do pioneering work together with the »Julich Brain Atlas« team.
Outstanding design systems for progressive, forward-thinking brands
We develop holistic corporate design and language guidelines based on a sound brand strategy that gives our clients the tools to develop convincing brand communication on their own – in this case, we look at our work in partnership with »NanoGiants«.
Brand spaces and wayfinding systems
For »Paeßens Zahnwelten«, we not only redesigned the entire brand environment, but we also applied it to their new, state-of-the-art location in Kevelaer at the interface of architecture and communication.
Exposé
We rely on the power of good design beyond pretty surfaces. That’s why we consistently develop substantial design solutions based on simple, inner truths at the heart of the matter. In this way, we create brands and media that have something to say and make themselves heard.
Brand world
- Communication concept
- Ideation
- Brand narrative
- Claims & messaging
- Corporate Identity
Design system
- Corporate design
- Word mark and logo
- Typographic system
- Color concept
- Imagery and illustration
Roll-out
- Cross-media applications
- Spatial branding
- Website
- Brand book
- Corporate language
Projects
Design & Branding
Process
Death to one-size-fits-all – tailor-made processes for each project
Customized processes based on our clients’ individual needs ensure that we deliver exceptional results. Blending efficiency and flexibility we adapt to the evolving requirements of each project – ranging from time tested classical approaches to innovative agile development methods.
Brand workshop
In our workshops, we support you and your team in becoming aware of your company’s communicative strengths, weaknesses and potentials, and work together to develop a clear mission statement. The result is a well-founded brand manifesto that serves as a springboard for strategy development and creative briefing.
Strategy development
A well-founded brand strategy serves as a guardrail throughout the entire design process. That’s why we get to the heart of the most important cornerstones of successful brand communication: context, positioning, customer needs and expectations, communicative objectives, and last but not least, the personality, mentality, and vision of the brand.
Brand naming
Finding the right name is the starting point for an entire brand world. With this in mind, we develop name proposals that are memorable, inspiring and unique. We also make sure to take care of the bureaucratic side of things, such as website domain availability, search engine optimization and copyright protection.
Preliminary draft
The purpose of the preliminary draft is to translate our clients’ brand personality into charismatic, visual images. The result is an idea-based, comprehensive design system that represents the company or organization behind the brand clearly, uniformly and unmistakably. The conceptualization and formulation of key brand elements such as tonality and initial core messages happen at this step of the process.
Final Draft
We apply the finishing touches to the central elements of the brand world and define the visual and verbal system: Logo(-system), typography, color scheme, image concepts and textual content in detail. In addition, we plan and develop cross-media applications and the initiation of the overall brand implementation strategy.
Copywriting & editing
To communicate effectively, text-based messaging must be targeted, clear, and concise. We get to the heart of our clients’ concerns, streamline and simplify complex concepts, and turn the intangible into the tangible – through sound editorial concepts, brand-based storytelling and compelling copywriting.
Implementation & documentation
We manage, consult, and advise each step of the introduction of a new brand identity, including strategic implementation and production assistance. Upon request, we create detailed brand books and digital style guides that outline the key elements of the new brand image in an intuitive and aesthetic format.
Support & further development
Context, media, and requirements are constantly changing - we ensure that brands remain relevant and continue to communicate at the highest level. We strive for long-term partnerships and support clients in the maintenance and further development of their brand communication.
